Get Social? Yes! Say 37 Premier Engineering and Management Institutes
As a student in a new city, in your new campus, did you not want to know the best places to hangout in & around your campus? Learn from IIT Patna, who made a special Google Map that marks 250 ATMs, 180 Grocery stores, 200 medical stores and numerous eating joints around campus and shared it with the student body. What’s more they are using social crowdsourcing to add more points of interest to the map and ensuring its useful for new & old students alike!
The social web has allowed the campuses to transform the way they interact internally & externally. In sync with this trend, Google launched ‘Get Social?’ - a unique challenge with some of the brightest minds from 37 campuses, designed to give them a real-world flavor of how to use the new social web to build, nurture & communicate with campus communities.
In a matter of few weeks, the IITs and IIMs have already established their online communities for existing students, alumni and faculty. IIT Guwahati has developed their own TV channel just before Manthan, their annual festival. Their Google+ team partnered with the RadioG team and upgraded their campus radio channel into a TV channel called ‘GTV’ – an inter campus TV channel where they discussed a host of topics around the festival, did fun activities online and updated students about the festival at regular intervals.
The students from IIM Shillong have nearly 90 percent of the students on-board and their Google+ community functions like a digital notice board. They have been using Google+ Hangouts not only for intra-campus Group Studies but also connecting with Alumni who can't travel to campus. Google+ Hangouts are also being used by IIT-Kharagpur for running a alumni series called “StartUp Mojo” to drive on campus entrepreneurship.
At Google we are excited about working with these colleges and look forward to crowning the social marketers of 2012. The winners will be getting scholarships from Google worth Rs. 1 lakh each. The five month long challenge gives students an extended hands-on experience while having fun and creating an invaluable digital asset for their institutes. To enable the teams to stay active 24x7, Samsung has partnered with Google to provide the student teams an Android Samsung Galaxy Note 800.
Get on board and get social!